DICCI Privacy Policy

P1. Who we are and what this policy covers

DICCI is an Egyptian individually owned business based in Cairo, Egypt. In this policy, “DICCI”, “we”, “us” and “our” refer to the operator of the DICCI mobile application, website and related services.

This policy explains what personal data DICCI collects, how and why we use it, when it is shared, how long it is kept, and the choices available to you. It applies to the DICCI iOS application, dicci.ai, our waitlist, customer support, and related communications.

P2. Data we collect

Depending on how you use DICCI, we may collect the following categories.

P2.1. Account and contact data

• Your email address, display name and authentication information.
• Account identifiers, session information, account status, consent and policy-acceptance records.
• Messages you send to support and information you submit through a waitlist or contact form.

We do not receive or store your Apple ID password. Authentication credentials are handled through our authentication service.

P2.2. Profile and style preferences

• Language, style and taste preferences.
• Figure-presentation selection, coverage or modesty preferences, and similar choices you provide.
• A body-build choice for pictures — slim, regular or broad — if you state one. It only chooses which of DICCI’s own house models your full looks are drawn on (P6.2, P6.4). It is a choice you make about the picture: DICCI never infers it from a photo or from anything else, does not treat it as a measurement of your body or a statement about it, and never uses it to choose your clothes.
• Occasion, season, weather or planning preferences when you choose to provide them.

These are styling inputs. DICCI does not treat a figure-presentation choice as a declaration of your gender and does not use it to make decisions with legal or similarly significant effects.

P2.3. Wardrobe and image data

• Garment photographs that you select from your photo library or capture with your camera.
• Garment names, categories, colours, tags, notes, image derivatives and other wardrobe details.
• Links between your own wardrobe items and DICCI catalogue items that you choose to add.
• A profile photo, if you choose to add one under Profile. It is the only picture of *you*, rather than of your clothes, that DICCI asks you for, and an account holds one at a time. You pick it from your photo library; it is never collected automatically and never taken from your garment photos or any other picture you have added. It is stored on your account, shown only to you, and you can replace or remove it at any time. No AI service receives it unless — and only if — you turn on personal try-on, and then it is used only as described in P6.4.
• Your dicci model, only if you turn on personal try-on (P6.4). It is not a photo you give DICCI: it is a picture DICCI has made for you from your profile photo and DICCI’s own house model, at the figure and body build you chose — the house model’s body, with your face and hair from your profile photo. It is stored privately on your account, shown only to you, and removed when you remove your profile photo. With it, DICCI keeps three numbers about how your own face was put back in the picture sent to make it (P6.4); they describe the pictures, not you.
• A face check on that photo, made on your device. When you add a profile photo, your iPhone’s own face detection counts the faces in it and measures how large they are, and DICCI records only the outcome: usable, or the reason it is not (no face, more than one face, a face too small, or an image that could not be read). For a usable photo it also records where the face is in the picture — one rectangle, described by four numbers — so that, in the picture sent to make your dicci model, your face comes from your own photo wherever the redrawing left it almost unchanged (P6.4). The photo is not sent anywhere for this check. It does not recognise who you are, does not map the features of your face, and does not estimate your age, body or any other characteristic.

Your wardrobe is associated with your account so it can be available across supported sessions and devices. A photo can contain information visible in the image or its metadata; avoid including people, addresses, documents or other information that is not needed to identify the garment.

P2.4. Outfit, planning and usage data

• Outfit recommendations, saved looks, swaps, plans, wear history and feedback.
• Your actions in the app, such as adding an item, requesting a recommendation, selecting “See the full look”, saving, planning or marking an outfit as worn.
• Messages you type to the Stylist. DICCI reads them as described in P6.5 and does not store their words; only what kind of request each one was is recorded.
• Generated-image request status, approved input references, output references, reuse status and operational cost records. These records help prevent duplicate paid requests and investigate failures.

P2.5. Device, network and diagnostic data

• An app-scoped device identifier, app version, build number, language and operating-system details.
• IP address and ordinary server request information when your device communicates with our systems.
• Crash reports, performance data, error logs and diagnostic breadcrumbs.
• First-party product-usage events used to understand reliability and improve DICCI.

DICCI does not use this data for third-party advertising or to track you across apps or websites owned by other companies.

P2.6. Public sharing data

DICCI does not offer public sharing today. Nothing in your account — your wardrobe, looks, photos or dicci model — is published, and there is no feature in the app that makes an outfit publicly visible. If DICCI adds such a feature, it will be off unless you choose to share, DICCI will announce it before it becomes available, and this policy will first say what a share makes public and how to withdraw it.

P3. How we collect data

We collect data:

• directly from you when you create an account, choose preferences, upload content, request a feature, contact support or join the waitlist;
• automatically when the app or website communicates with our services; and
• from service providers that process an action for us, such as an authentication, email, analytics, diagnostic or optional AI request.

We do not buy personal data from data brokers.

P4. Why we use data

We use personal data to:

• create, authenticate, secure and support your account;
• store and organise your wardrobe;
• produce styling recommendations, outfit plans and wear history;
• provide optional garment tagging, Stylist message reading and reply writing, and full-look image features that you choose to use;
• remember your language, accessibility and product preferences;
• deliver service messages and waitlist communications you requested;
• respond to support, privacy, export and deletion requests;
• detect abuse, protect accounts, troubleshoot errors and maintain service integrity;
• measure performance and improve usability; and
• comply with law and establish, exercise or defend legal claims.

Where applicable, we rely on the need to provide the service you request, your consent for optional processing, DICCI’s legitimate operational and security interests where permitted, and legal obligations. You may withdraw an optional consent at any time. Withdrawal does not make earlier lawful processing unlawful, and it may make the related optional feature unavailable.

P5. Camera, photo library and notifications

DICCI asks for an iOS permission only when the related feature needs it.

• Camera: used when you choose to photograph a garment.
• Photo library: used when you choose a garment image, or a picture for your profile. DICCI receives the media you select or otherwise permit through iOS; it does not need unrelated photos.
• Notifications: used only if you permit them, for reminders or service information described in the permission prompt and app settings.

You can change iOS permissions in Settings. You can still add garment details manually when an optional analysis feature is declined or unavailable, although denying camera or photo access may prevent that particular capture method.

P6. Artificial-intelligence features

DICCI uses third-party AI only for a feature you deliberately request and under the boundaries below. Accepting the general Terms is not treated as permission for an optional AI data transfer.

P6.1. Optional garment analysis using Google Gemini

When you add a garment with a photo, or select Analyse with DICCI on a garment, and you have given the required permission — on its own screen, or with the optional choice when you create your account — DICCI sends that photo, or its background-free cut-out when it has one, and a minimised instruction to Google’s Gemini API so that suggested attributes such as category or colour can be returned. We do not send a photo merely because you opened a screen or added a garment without a photo. If you decline, the garment is saved as it is and you can enter details manually.

DICCI stores the garment and accepted tagging result in your account. We instruct the provider to process this material only to provide the requested service and use paid API arrangements rather than consumer AI products. Provider operational and security logs may be retained for limited periods under the applicable service terms and safeguards.

P6.2. Optional “See the full look” image using Pruna

In this feature DICCI never sends a photograph of your body or your face, unless you have turned on Use my own photo (personal try-on, see P6.4). Unless you have turned that on, the look is drawn on a DICCI-owned house model, not on you, and no other setting described in this section changes that.

If you have turned on personal try-on, described in P6.4, the same See the full look button draws the look on your dicci model instead — the house model with your face and hair from your profile photo. That is the P6.4 feature, with its own separate permission and its own rules. It is off unless you deliberately turn it on, and nothing in this section turns it on.

After you make the separate full-look choice and press See the full look, DICCI may send only:

• the exact reviewed DICCI-owned catalogue garment image files approved for this purpose;
• a DICCI-owned house model selected from your figure-presentation and body-build choices (P2.2); and
• if, and only if, you have separately switched it on: the background-free cut-out of a garment from your own wardrobe.

About that cut-out, and what it is not. A cut-out is the garment lifted away from everything around it — the room you photographed it in, the surface it was lying on, anything else in the frame. Your original photograph is never sent, and cannot be: DICCI sends the cut-out or it sends nothing. A garment that has no cut-out is left out of the picture rather than sent as a photograph. This choice is off unless you turn it on, it is separate from the full-look choice above, and you can turn it off again at any time in *Your data & privacy*.

What the agreement with the provider gives you. DICCI has a signed data-processing agreement with Pruna. Under it, Pruna may act only on DICCI’s instructions, may not use what it receives for its own purposes, and must delete the data DICCI has entrusted to it when the service ends. DICCI does not authorise it to use anything it receives to train unrelated models.

Pruna does not publish a specific retention period, so we cannot tell you an exact number of days — and we would rather say so than invent one. A generated image also sits at an unlisted web address for a limited period after it is made; that address is not published or linked anywhere, but it is not password-protected. We tell you this because we would rather you decide with it than without it.

DICCI does not include your name, email address or account identifier in that provider payload. The generated result is returned to DICCI and may be stored and reused for the same eligible outfit so a second view does not require another provider request. DICCI keeps the real garment board available when the feature is unavailable, refused or unsuccessful.

If DICCI cannot maintain the stated asset, contractual or technical safeguards, this feature must remain disabled.

P6.3. AI limitations

AI-generated tags, recommendations, images and Stylist replies can be incomplete or inaccurate. They are styling assistance, not a factual guarantee, professional advice, or a decision producing legal or similarly significant effects. You can correct garment information and decide whether to follow a suggestion. A reply written by AI (P6.5) describes the look DICCI chose; if the two differ, the look on screen is what DICCI chose.

P6.4. Optional personal try-on: your dicci model, made from your profile photo

This is the one feature in which a photograph of you is sent to a third-party AI service. It is off until you turn it on, it is asked for separately from every other permission in this policy, and turning it off stops it. You can turn it on in *Your data & privacy* (Use my own photo), or at the optional last step of setting up your account; either way DICCI first shows you what is sent, to whom and why, and only your Allow turns it on.

Which photograph. Personal try-on uses the profile photo you have already added under Profile (P2.3) — the one photo of yourself you give DICCI. It does not ask you to choose or upload a separate photo, and it never uses your garment photos or any other picture you have added. It uses the profile photo only if the face check described in P2.3 found exactly one face large enough to use; otherwise, or if you have no profile photo, nothing is sent and the app tells you.

What it does. Once it is on, DICCI makes your dicci model: it sends your profile photo to Pruna — the same third-party AI service described in P6.2 — which first redraws the clothes you are wearing in it as a plain grey T-shirt; DICCI then puts your own face back from your photo and sends that picture, together with a short clip made from a still picture of DICCI’s own house model at the figure and body build you chose (P2.2), and Pruna puts your face and hair from that picture on that model. From then on, each time you press See the full look, the look is drawn on your dicci model, without asking you each time and without a separate button. If your dicci model is still being made, the look waits for it; if it cannot be made, the look is drawn on DICCI’s house model instead, as described in P6.2.

Your dicci model is not your body. Its body is DICCI’s house model at the build you chose; your face and hair come from your photo. DICCI does not measure your body, does not infer anything about it, and does not claim that a look shows how a garment would fit you.

What is sent, and when.

• To make your dicci model: two steps, one after the other. First, your whole profile photo, including the clothes you are wearing in it, is sent to Pruna’s try-on service — the one that also draws each full look — with a picture of a plain grey T-shirt that DICCI owns, and Pruna redraws what you are wearing as that T-shirt. DICCI’s server then puts your own face back: using the rectangle recorded by the face check (P2.3), it takes the part of the picture from the top down to your chin — your face, your hair and what is behind them — from your original photo, wherever the redrawing left it almost unchanged. This is a plain comparison of the two pictures’ colours; it does not recognise you or map the features of your face. So that DICCI can check how well your own face was put back, it keeps three numbers from that comparison — how large the face area was, how much of it came from your original photo, and how much the redrawing had changed there — which describe the two pictures, not you, and none of which is the colour or brightness of your face; they are kept with the record of your dicci model and deleted with it. Second, that picture — redrawn, with your own face — is sent with the clip of DICCI’s house model. This happens once. If the first attempt does not produce a usable result — because it fails DICCI’s automatic quality check, or Pruna returns nothing usable — it is made one more time. Each attempt starts again from the first step; if that step does not produce a picture DICCI can use, nothing is sent with the clip in that attempt. If both attempts fail because Pruna’s own service was unavailable — a fault on Pruna’s side, not a refusal of what it was sent — DICCI may make it again, but not by itself: only when your dicci model is next asked for, for example when you next press See the full look, at least 30 minutes after the last attempt, and at most twice, each time in the same way (up to two attempts, each starting again from the first step), so a dicci model is never attempted more than six times. DICCI never makes it again after Pruna has refused a request to make it. A new dicci model is made only when something it is made from changes — your profile photo, your figure or body-build choice, or DICCI’s own house model picture — or when DICCI changes the way it is made, as described under Earlier versions of the app below, and the same rules apply again.
• With each full look: your dicci model — a picture of you — and the garment images for that outfit under the same rules as P6.2: DICCI’s own reviewed catalogue images and, only if you have separately turned that on, cut-outs of your own pieces — never your original garment photographs. Your profile photo itself is not sent with a look. Asking again for a look already drawn shows the picture DICCI already has and sends nothing.
• Never: anything that names you — not your name, not your email address, not your account identifier.

What comes back. In the first step, Pruna returns the redrawn picture; DICCI uses it only to prepare the picture it sends in the second step, and keeps neither. In the second step, Pruna returns a short clip; DICCI keeps one still picture from it — your dicci model — privately in your account, and does not keep the clip. An automatic check looks only at the clothing area and the background of that picture, to catch a flawed result; it does not analyse your face. Each look drawn on your dicci model is kept privately in your account with its outfit, like any full look (P9). As with any full look (P6.2), what Pruna creates also sits at an unlisted web address at Pruna for a limited period after it is made.

What DICCI will not do with your photo or your dicci model.

• Your profile photo is sent to Pruna only to make your dicci model, and your dicci model only to draw the looks you ask to see — for nothing else.
• Neither is ever used to identify you, to estimate your age, body, health or any other characteristic, or to decide what DICCI suggests to you. DICCI does not infer anything about you from them.
• Neither is published, shared with other customers, or ever used in marketing.

Earlier versions of the app. Before version PP-6.0 of this policy, personal try-on sent your profile photo with each look you asked to see on your photo, and a copy of the app that has not been updated may still do that, under the permission you gave for it then. DICCI does not make your dicci model until you have allowed personal try-on on the permission screen that describes your dicci model. Under version PP-6.0 (24–25 September 2026), your dicci model was made from your whole profile photo as it was; a dicci model made that way is no longer used, and the first look you ask to see in an updated app asks for a new one, made as described above. Under version PP-6.1 (25 September 2026), it was made from your head only; a dicci model made that way is no longer used either, and the next look you ask to see asks for a new one, made as described above.

What the agreement gives you. The signed data-processing agreement described in P6.2 applies here too: Pruna may act only on DICCI's instructions, may not use what it receives for its own purposes, and must delete the data DICCI has entrusted to it when the service ends. DICCI does not authorise it to use anything it receives to train models.

And here is what we cannot tell you, stated plainly rather than left out. Pruna publishes no retention period, and no sentence that specifically excludes training, and DICCI has no written commitment from Pruna on either; if that changes, this section will say so. A photograph of a person is more sensitive than a photograph of a shirt, and you should decide knowing that on those two points you have DICCI's instruction to the provider rather than the provider's own published promise. If that is not enough for you, leave this feature off — everything else in DICCI works without it, and the full look on a house model (P6.2) is unaffected.

Your control. You can turn this permission off at any time in *Your data & privacy* (Use my own photo). Turning it off stops anything being sent from that moment, and your full looks are drawn on DICCI’s house model again; it does not delete the photo, which stays your profile photo until you remove it, and it does not delete your dicci model, which stays privately in your account unused. You can remove your profile photo at any time under Profile; removing it also deletes every dicci model made for you. Deleting your account deletes your profile photo, your dicci model and everything else, as described in P11. Neither turning this off nor removing your profile photo deletes looks already drawn on it: each stays privately in your account with its outfit (P9) and is deleted with your account (P11).

Age. Like the rest of DICCI, personal try-on is intended for people aged 18 or older (see P13).

P6.5. Optional Stylist messages read and answered with Google Gemini

When you type a message to the Stylist, DICCI first reads it on your phone with its own built-in interpreter. If you have given the separate permission Help dicci read and answer your stylist messages — on the screen that asks for it, or with the single choice at sign-up that covers DICCI’s optional AI helpers — DICCI’s server also sends the messages you type to Google’s Gemini API: first so that each can be read as a styling request, and then, once DICCI has chosen the look, so that Gemini can write DICCI’s reply to you. Without that permission nothing is sent, and DICCI reads your message with its own interpreter and answers in its own fixed wording. A starter, chip or button you tap is never sent, with or without the permission.

The reply is written by AI. The clothes are not chosen by it. With this permission, the short reply to a message you typed is written by Google Gemini — not by a person, and not taken from DICCI’s fixed wording — except as said at the end of this paragraph. Gemini does not choose, add or rank a garment: DICCI’s own styling engine, on your phone, chooses every piece, exactly as it does without this permission. Gemini is given what that engine did, as listed below, and is instructed to describe that and nothing else. An AI-written reply can still be incomplete or wrong (P6.3). You see DICCI’s own fixed wording instead if Gemini is unavailable or slow, if it returns something DICCI does not accept, or if DICCI does not ask Gemini for a reply to that message — for example, when the answer concerns your saved style, colour or coverage preferences, which are never sent.

Messages that are not sent. If DICCI’s check on your phone finds that a message is about your body, size, skin tone, religion, health, pregnancy or income, the whole message stays on your phone: it is not sent, and it is not included with a later message either. DICCI answers it itself. This check looks for particular words, in English and Arabic, and can miss something phrased another way.

What is sent. Only:

• the message you typed, cut to its first 500 characters;
• up to four of your earlier typed messages in the same conversation, each cut to its first 300 characters, so that a follow-up such as “another one” can be understood;
• the language of your message (Arabic if it contains Arabic letters, otherwise the app’s language);
• the language the reply is to be written in, English or Arabic;
• whether a look is on screen and which kinds of piece it has;
• for each piece in the look on screen (at most six), and for a piece just swapped or taken out of it: its name, cut to its first 80 characters, its kind — for example, jeans — its colour, and its place in the look — for example, top or shoes;
• the occasion the look is for (and the one before it, if it changed), and what DICCI did with your request, with its own reasons for the look, as fixed codes from a closed list — for example, that the look was made dressier, that a kind of piece is being left out, that you own nothing dressier for that part of the look, or a next step DICCI suggests. These codes can say that your wardrobe has nothing that meets a request, or that a piece that would meet it was not used (for example, because it is not right for the occasion), but they never name or list your other pieces;
• the kinds of DICCI’s last few replies — for example, that it showed you a look; and
• DICCI’s own fixed instructions and its fixed list of styling words, such as occasions and colours.

A piece’s name. A piece’s name is the name you see on it in your wardrobe. For a piece from DICCI’s catalogue it is the name DICCI gave it. If you typed the name yourself, it is free text and is normally sent as you typed it, so do not put in a piece’s name anything about yourself that you do not want to share. In some cases DICCI sends a plainer name instead — made from the piece’s colour and its kind, or from its colour and its place in the look, without its kind.

Never: your name, email address or account identifier; a photo; any piece of your wardrobe that is not in the look on screen or just swapped or taken out of it; your saved style, colour or coverage preferences, or any other profile setting; your figure-presentation or body-build choice, or anything else about your body; your wear history; your plans or calendar. What you write in a message itself is sent as you wrote it, so do not include information about yourself that you do not want to share.

What comes back, and what it may do. Two things, and DICCI checks both. The first is a short structured reading of your message — such as an occasion, a colour, “dressier”, a kind of piece to leave out, or a description of a piece you named — in words from DICCI’s closed lists; DICCI refuses anything else. That reading cannot choose or add a garment: when you name a piece, DICCI matches your words against your wardrobe on your phone, of which Gemini sees only the pieces listed above. The second is the reply: short plain text, in English or Arabic, which Gemini is asked to keep to one or two sentences. DICCI accepts it only if it is short plain text in the right language with no link in it, and otherwise shows its own fixed wording. DICCI does not check each AI-written sentence for accuracy before you see it; it limits what Gemini is given and instructs it to state nothing else. DICCI instructs Google not to infer or state anything about your body, size, skin tone, religion, health, pregnancy or income, in the reading or in the reply.

Retention. DICCI does not save the words of your messages, or of the replies written to them, to your account or its database, and does not record them in its analytics or diagnostic logs; it records only what kind of request each one was. What Google may keep of what is sent and of its answers, for how long and for what purpose, is set by Google’s terms for the Gemini API, as for garment analysis (P6.1).

If you agreed to the earlier wording. Before version PP-8.0 this permission was called Help dicci understand your stylist message and covered less: only a message DICCI’s own interpreter could not confidently understand was sent, cut to its first 500 characters, with its language, whether a look was on screen and which kinds of piece it had, and the kinds of DICCI’s last few replies; Gemini returned only the structured reading, and every reply was in DICCI’s own fixed wording. If that is the permission you gave, DICCI keeps to it — in an earlier version of the app, and in this one until you agree to the new wording, which the Stylist asks you about the next time you type a message. Until you agree, nothing beyond what the earlier wording covered is sent. If you say no when asked, this permission is turned off and nothing is sent, not even what the earlier wording covered.

Your control. You can turn this permission off at any time in *Your data & privacy* (Help dicci read and answer your stylist messages). Turning it off stops anything being sent from that moment; the Stylist keeps working with DICCI’s own interpreter and its own fixed wording.

P7. When we share data

DICCI does not sell personal data, share it with data brokers, or use it for third-party targeted advertising.

The standard every provider must meet. DICCI does not send your personal data to a service provider that has not signed a written data-processing agreement requiring it to act only on DICCI's instructions, to protect the data to a standard no lower than this policy describes, and not to use it for its own purposes. Where a provider publishes less than that — no retention period, for example, or no route for DICCI to require deletion — we say so plainly in the section covering that feature instead of implying a promise it has not made. If a provider cannot meet this standard for a category of data, DICCI does not send that category, and any feature that would have needed it stays off.

When a provider changes. The recipients below are the ones in use today. If DICCI changes the third-party AI provider behind an optional feature, the permission you gave does not carry over to the new one: DICCI asks you again, names the new provider, and the feature stays off until you answer.

We share data only as described here:

We may also disclose information when reasonably necessary to comply with law, protect a person or the service, investigate fraud or abuse, or establish or defend legal claims. If DICCI is reorganised or transferred, relevant data may be transferred with the service subject to this policy and applicable law. We do not give a buyer broader rights than DICCI had.

P8. International processing

Some service providers may process data outside Egypt. Where this occurs, DICCI requires providers to process data only for the contracted purpose and applies contractual, technical and organisational safeguards appropriate to the data and applicable law. Optional AI transfers occur only after the feature-specific action and permission described above.

P9. Retention

We keep data only for as long as reasonably needed for the purposes in this policy:

• Account, profile, preferences, wardrobe, outfits and wear history: while your account is active, unless you delete an item earlier or retention is required for a legal or security reason.
• Garment images and derivatives: until you delete the garment or account, subject to limited backup and integrity periods.
• Generated full-look outputs: while needed to display or reuse the relevant outfit, until the outfit, output or account is deleted, subject to limited backup and integrity periods.
• Your dicci model (P6.4): until you remove your profile photo, which deletes every dicci model made for you, or your account is deleted. A model made from an earlier photo, figure or body-build choice may be kept until then, so that going back to that choice does not need a new one.
• Stylist messages (P6.5): DICCI does not keep the words of a message you type; only what kind of request it was is recorded with your usage data (P2.5). A reply written by Google Gemini is not saved to your account either (P6.5).
• Consent and policy records: while needed to honour your choices and demonstrate the version and permission that applied.
• Waitlist data: until you unsubscribe, ask us to remove it, or the waitlist purpose ends.
• Support, security, diagnostic and delivery logs: for a limited period necessary to respond, investigate, prevent abuse, maintain the service and meet legal obligations.
• Provider processing copies: for the limited operational and security periods permitted by the provider arrangement. DICCI does not authorise retention for unrelated model training.

Deletion from active systems may not immediately remove encrypted backup copies. Backups are protected, are not restored for ordinary use, and are deleted or overwritten on the applicable backup cycle. DICCI may retain a minimal pseudonymised audit record where needed to prove a deletion, protect the service or comply with law; it is not used to recreate your account.

P10. Your choices and rights

Subject to applicable law, you may:

• access and export the personal data available through your account;
• correct your profile and wardrobe information;
• delete individual garments, outfits or other content;
• withdraw an optional AI consent without withdrawing unrelated choices;
• change camera, photo and notification permissions in iOS Settings;
• unsubscribe from marketing or waitlist email using the message link or by contacting us;
• object to or request restriction of certain processing where applicable; and
• request deletion of your account.

You can use the controls in DICCI or email support@dicci.ai. We may need to verify that the request concerns your account. We will not ask you to send your password by email.

P11. Account deletion

You can initiate account deletion inside DICCI through the account or privacy settings. The app asks you to confirm your identity. DICCI provides a seven-day grace period during which the request may be cancelled through your authenticated account. After that period, DICCI deletes the account and associated customer data from active systems — including your profile photo, your dicci model and every look drawn on it — subject to the limited backup, security, audit and legal exceptions described in P9.

If you cannot access the app, contact support@dicci.ai. Removing the app from your iPhone does not itself delete your DICCI account.

P12. Security

DICCI uses access controls, encrypted network connections, row- and object-level separation, restricted service credentials, logging and other reasonable safeguards designed to protect data. No method of storage or transmission is completely secure. Please use a strong, unique password, protect your device and tell us promptly if you suspect unauthorised account access.

P13. Age requirement

DICCI is intended for people aged 18 or older and is not directed to children. We do not knowingly collect personal data from a person under 18. If you believe a child has provided personal data, contact support@dicci.ai so we can investigate and take appropriate action.

P14. Changes to this policy

We may update this policy when the service, providers or law changes. We will publish the new version and effective date. If a change materially expands how personal data is used, DICCI will provide an appropriate notice and obtain renewed acknowledgement or consent where required. A general policy update will not silently enable a new optional AI use.

Version PP-6.0 is such a change: personal try-on (P6.4) now makes and keeps your dicci model, instead of sending your profile photo with each look. If you turned personal try-on on under an earlier version, DICCI asks you again, with the new description, before it makes your dicci model.

Version PP-6.1 narrowed personal try-on: only your head, not your whole profile photo, was sent to make your dicci model, and for that purpose the face check began recording where the face is in your photo (P2.3). It sent less than under PP-6.0 and added no new use, so DICCI did not ask you again.

Version PP-6.2 changed how your dicci model is made, because a model made from the head alone did not look natural. Since then, your whole profile photo, clothing included, has been sent to Pruna again, as under PP-6.0, rather than only your head, as under PP-6.1: first so that Pruna can redraw your clothes as a plain grey T-shirt, and then, with your own face put back, with the clip of DICCI’s house model (P6.4). The rectangle recorded by the face check (P2.3) has since been used to put your own face back, rather than to leave out everything below your chin. This was within the permission you gave when you turned on personal try-on — your profile photo, sent to Pruna to make your dicci model — and it added no new use and no new recipient, so DICCI did not ask you again.

Version PP-6.3 corrected P6.4 to say what DICCI already did. If both attempts to make your dicci model fail because Pruna’s own service was unavailable, DICCI may make it again when your dicci model is next asked for — at least 30 minutes later, at most twice, and never after Pruna has refused a request — and DICCI keeps three numbers from the comparison it makes when it puts your own face back, to check the result (P6.4). The same photo is sent, to the same recipient, for the same purpose — your profile photo, sent to Pruna to make your dicci model — and more attempts are made only after Pruna’s own service was unavailable, within a fixed limit. This added no new use and no new recipient, so DICCI did not ask you again.

Version PP-7.0 was also a material change. It described, in P6.5, the optional Stylist feature that sent a message you typed to Google Gemini, which the app already offered under its own permission screen but which earlier versions of this policy did not describe; and it corrected P6.1 to say that, once you have given the permission, a garment photo is sent when you add a garment with a photo, not only when you select Analyse with DICCI. It also said that no public sharing feature is offered (P2.6), and added P16 for people who live in a Gulf country. Who may use DICCI did not change. Because the permission screens began to name the AI service that receives your data — Google Gemini or Pruna — and some earlier screens did not, the version of the app that carried that policy asked you once more, on that feature’s own permission screen, the next time you used garment analysis, Stylist message reading, full-look images or your own pieces in full looks, if you had allowed that feature before, and sent nothing for that feature unless you allowed it again. Personal try-on was not asked again then: its permission screen has always named Pruna.

Version PP-8.0 is also a material change. It rewrites P6.5: with a new permission, the Stylist sends Google Gemini the messages you type in a conversation — not only one DICCI could not read by itself — together with your earlier messages in that conversation and the name, kind and colour of each piece in the look on screen, and Gemini now writes DICCI’s reply as well as reading the request. DICCI’s own engine still chooses the clothes. The recipient is the same; what is sent, and what it is used for, is more. So the version of the app that carries this policy asks you again, on the Stylist’s own permission screen, the next time you type a message, if you had allowed Stylist message reading before; until you agree, it sends nothing beyond what the earlier wording covered (P6.5), and if you had not allowed it, nothing is sent at all. No other permission changes: garment analysis, full-look images and your own pieces in full looks keep the answer you gave. Personal try-on is not asked again. If you already have an account, that version of the app also asks you, once, to accept the current Terms and this policy. This version also says, in P6.3, that a reply written by AI can be wrong. Who may use DICCI does not change: it is still for people aged 18 or older (P13). This is the version a new account acknowledges when it is created.

P15. Contact and complaints

DICCI is the controller responsible for the processing described in this policy. For privacy questions, requests or complaints, contact:

DICCI Egyptian individually owned business based in Cairo, Egypt Email: support@dicci.ai

You may also raise a complaint with the competent Egyptian data-protection authority or another authority available to you under applicable law; if you live in a Gulf country, see P16. We encourage you to contact us first so we can try to resolve the concern promptly.

P16. If you live in a Gulf country

DICCI’s app is offered in Egypt and in Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain and Oman. This section applies, together with the rest of this policy, if you live in one of those six Gulf states. If the law of your country gives you a right or protection that this policy does not describe, you have it as well, and nothing in this policy takes it away.

Your rights. Whichever of these countries you live in, you can use the choices in P10: to know how your data is used, which this policy explains; to access and export your data; to correct it; to delete individual items or your whole account (P11); to withdraw an optional consent at any time; and to object to processing or ask us to restrict it where the law allows. The laws listed below give these rights, or rights close to them, in their own terms. To use any of them, use the controls in the app or email support@dicci.ai. We will not ask you for your password.

Your data leaves your country. When you use DICCI from a Gulf country, your personal data is transferred outside it: DICCI operates from Egypt, and the service providers listed in P7 process data in other countries, as P8 describes. DICCI transfers your data only to provide the service and the optional features you choose, applies the safeguards described in P7 and P8, and sends what an optional AI feature needs only after you have allowed that feature.

The laws, and where to complain. You can contact us first, and we encourage you to. You may also complain to the authority in your country. What follows is a summary, not the full text of each law:

• Saudi Arabia: the Personal Data Protection Law, issued by Royal Decree No. M/19 of 9/2/1443 AH and amended by Royal Decree No. M/148 of 5/9/1444 AH. It gives you the right to be informed about how your data is processed, to access it and obtain a copy, to ask for it to be corrected, and to ask for it to be destroyed when it is no longer needed. Complaints: the Saudi Data and Artificial Intelligence Authority (SDAIA).
• United Arab Emirates: Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data. It gives you the right to information about the processing, to have your data transferred, to have it corrected or erased, to have processing restricted or stopped in certain cases, and to withdraw your consent. Complaints: the UAE Data Office.
• Qatar: Law No. 13 of 2016 on Protecting Personal Data Privacy. It gives you the right to withdraw your consent, to object to processing, to ask for your data to be corrected or erased, to be told about its processing, and to obtain a copy of it. Complaints: the National Cyber Security Agency.
• Bahrain: Law No. 30 of 2018 with respect to Personal Data Protection. It gives you the right to be informed about the processing, to access your data, to object to processing that causes you substantial harm and to direct marketing, and to ask for inaccurate data to be corrected, blocked or erased. Complaints: the Personal Data Protection Authority.
• Kuwait: Kuwait has no general personal data protection law. The Data Privacy Protection Regulation of the Communications and Information Technology Regulatory Authority (CITRA) (Decision No. 26 of 2024) applies to telecommunications and internet service providers licensed by CITRA, which DICCI is not. The choices in P10 are open to you in any case; contact us at support@dicci.ai.
• Oman: the Personal Data Protection Law issued by Royal Decree No. 6/2022, and its Executive Regulation issued by Ministerial Decision No. 34/2024. It gives you the right to withdraw your consent, to have your data corrected, updated or blocked, to obtain a copy of it, to have it transferred to another controller, and to have it erased. Complaints: the Ministry of Transport, Communications and Information Technology.

Age. DICCI is intended for people aged 18 or older and is not directed to children, wherever you live (P13).