AI personal styling · Egypt-first
Your AI stylist.
Every morning.
taste, understood.
dicci knows the clothes you already own and the occasion you’re dressing for — then tells you exactly what to wear, and why.
By joining, you agree to receive launch updates from dicci at this email. We store your email and the time you agreed, plus your IP address for 90 days to stop the queue being gamed — nothing else, and never for advertising. See our Privacy Policy.
Not yet downloadable — join the waitlist for early access.
iOS & Android · 2026 · English & العربية
See dicci
One place to decide what to wear.
Ask the stylist for any occasion.
Scroll ideas that lead back to your closet.
Your whole wardrobe, understood.
How it works
Three steps, then it’s automatic.
Add your wardrobe
Photograph your pieces once. dicci’s AI reads each one — category, colour, fabric, occasion — so you never fill in a form.
Get today’s look
Every morning, a complete outfit built only from clothes you own — chosen for the occasion and your taste, with the reason it works.
Wear it — and it sharpens
Save, swap, or wear. Every choice teaches dicci your style, so tomorrow’s suggestion fits you a little better.
The app
Five surfaces, one decision.
Today
Your look for the day — and the why behind it.
Wardrobe
Your whole closet, understood piece by piece.
Stylist
Ask for a look for any occasion. dicci styles it from your closet.
Plan
Plan outfits for the days ahead, and save the looks you love.
Discover
Styling ideas that lead straight back into your own wardrobe.
Why dicci
A stylist that respects you.
Your clothes, not a shop
dicci styles what you already own. It’s a stylist, not a store.
Always the why
Every look comes with the reason it works — never a black box.
Private by design
dicci never guesses your body, skin, weight, or mood. Your wardrobe is yours, private by default.
Egypt-first, bilingual
Built for how people really dress here — in English and Arabic.
For brands
Get in front of people deciding what to wear.
dicci is building an honest styling audience in Egypt — people who open the app each morning to decide what to wear. If you make clothes they’ll love, partner with us: your pieces, clearly labelled, shown only when they genuinely complete someone’s look. Brand placement isn’t live in the app yet — we’re speaking to a small group of founding partners while we build it.
Honest placement
Your pieces appear only when they genuinely complete a look — clearly labelled, never disguised as the user’s own.
Real intent
Reach people at the moment they’re deciding what to wear — not idly scrolling a feed.
Founding cohort
Brand placement isn’t live yet — we’re choosing who’s in it before it is. Register your interest and help set the rules for how a brand piece can ever appear beside someone’s own clothes.
Questions
Good to know.
What is dicci?
dicci is an AI-powered personal stylist and wardrobe app. It learns the clothes you already own — photographing and understanding each piece by category, colour, occasion, and fabric — then tells you what to wear each day and explains why. The AI stylist is the heart of the product: dicci helps you decide what to wear every morning using your own wardrobe. It is pre-launch, opening a waitlist ahead of a 2026 launch on iOS and Android.
How does the AI stylist work?
You photograph your wardrobe once, and dicci's AI tags every piece — category, colour, occasion, fabric — so you don't have to. Each day it builds a complete outfit from the clothes you actually own, chosen for the occasion and your taste, and it explains why the look works. You can save, swap, or pass on any suggestion, and dicci gets sharper the more you use it.
Is dicci a shop?
No. dicci is a stylist, not a store. It works with the clothes you already own — there is no cart, no checkout, and nothing to buy inside the app. The point is to get more out of your existing wardrobe.
What does dicci do with my data?
Your wardrobe is private by default. dicci never guesses sensitive things about you — not your body, skin tone, weight, faith, health, or mood; your coverage preference is only ever what you set yourself. You can export or delete your data at any time.
When does dicci launch, and where?
dicci is launching in 2026, Egypt-first and bilingual in English and Arabic, on iOS and Android. It is currently pre-launch with an open waitlist — joining reserves early access, and referrals can move you up the queue. The app is not yet downloadable.
Dress well, every day — from what you own.
Join the waitlist. Refer friends to move up the queue.
Coming 2026 to iOS & Android — not yet downloadable.
Get in touch